A bold statement rooted in tradition and carried forward in modern style. The Count Coup tee blends sharp, graphic linework with a clean athletic feel—printed on a soft 60/40 cotton-poly unisex blend that wears easy from day one. Lightweight, breathable, and built for everyday movement, it’s the kind of shirt you grab whether you’re heading to the gym, the powwow trail, or just out making moves.

The design honors strength, presence, and the power of showing up—loud without needing to shout.

Fabric & fit

• 60/40 cotton-poly blend

• Ultra-soft, broken-in feel

• Unisex fit (true to size)

• Durable screen print made to last

What does “Counting Coup” mean? (fun, approachable explanation):

Counting Coup comes from Plains warrior traditions—where the highest honor wasn’t always defeating an enemy, but getting close enough to touch them and ride away unharmed. It was about bravery, confidence, and proving your skill face-to-face.

In today’s world, it’s less about battle and more about presence.
It’s:

• showing up when it matters

• making bold moves

• standing your ground

• earning respect through action

Think of it as… making your mark without saying a word.

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