From Powwow Tables to a Movement:

Our first powwow set up in 2014

From Powwow Tables to a Movement: The Story of NTVS

- NTVS is a Native-owned streetwear brand that began at powwow vendor tables - Read the full NTVS story here.

NTVS didn’t start in an office.
It didn’t start with investors or a marketing plan.

It started at a folding table at powwows.

Long days. Early mornings. Loading shirts into bins. Talking with community. Listening. Learning what people wanted to wear — and what they wanted to represent.

From the very beginning, NTVS was never just about clothing.

It was about identity.
Pride.
Humor.
Resistance.
Culture carried forward through design.

Where It All Began

The earliest versions of NTVS lived at powwow vendor stands.

Designs were shaped by real conversations — rez life, family stories, Native humor, history, and the everyday experiences that rarely showed up in mainstream fashion.

There was no blueprint.

Just:

  • creating

  • printing

  • selling

  • showing up again the next weekend

Powwow by powwow, design by design, the brand slowly found its voice.

And people connected with it because it felt real.

Some early design sketches

Growing Beyond the Table

As support grew, so did the vision.

NTVS expanded from powwow stands into:

  • full apparel collections

  • artist collaborations

  • limited releases

  • a warehouse and production operation

  • a growing team

But the heart never changed.

Every piece still starts the same way:
with story first.

Built With Artists. Built With Community.

NTVS has always worked closely with Native artists and creators.

The goal isn’t just to make clothing — it’s to:

  • create opportunities

  • amplify Native voices

  • translate culture into modern design

Each drop carries pieces of:

  • tradition

  • humor

  • resistance

  • identity

That’s why the designs resonate.

They’re not trends.

They come from lived experience.

Why Native-Owned Matters

Representation in fashion hasn’t always included Native voices — especially Native-owned ones.

NTVS exists to help change that.

Supporting Native-owned brands means:

  • keeping storytelling in Native hands

  • supporting Native artists

  • strengthening Native economies

  • creating space for future generations

This is bigger than apparel.

It’s about visibility and ownership.

The NTVS Powwow Stand

Still setting up at powwows around the nation. 2021

From Powwows to Across the Country

What started at vendor tables now reaches customers across the country.

Families. Athletes. Artists. Kids. Elders.

People wear NTVS not just because of how it looks — but because of what it represents.

A connection.

A statement.

A sense of belonging.

Still Community First

Even as the brand grows, powwows remain part of its DNA.

They’re where:

  • ideas are tested

  • conversations happen

  • stories are shared

  • community leads the direction

NTVS isn’t built from the top down.

It’s built from the ground up.

Always has been.

One of the stores that carries our brand in Osseo, MN. The 32nd Collective

Moving into our warehouse. 2021

More Than a Brand

NTVS is:

  • family-run

  • culture-driven

  • artist-supported

  • community-rooted

It exists to tell stories through design and create pieces that people feel proud to wear.

Not just today.

But years from now.

Because culture isn’t a trend.

It’s something you carry.

And NTVS will always be built to carry it forward.